The European Outdoor Group’s (EOG) Outdoor Futures Think tank met in early summer 2019 at the MonViso Institute for its inaugural design thinking workshop on the future business model of the outdoor industry.
„Renewal is in the Air“
Companies like Mammut (Switzerland), Helly Hansen (Norway) and Houdini (Sweden) came to find inspiration for systemic innovation and transformation at the MVI real-world mountain lab.
Suston – Sustainable Outdoor News magazine – a photo narrative. This article very nicely summarizes the beautify and vibrance of this place and project, made possible only by the huge efforts the whole team of the MVI has been undertaken.
Scroll to pages 58ff. And then read the entire magazine, it is worth it.
Article written by Gabriel Arthur, photos by Maren Krings Photography.