Our Design Philosophy

Sustainable Design is complex and requires a systems approach to include interwoven functional, aesthetic, economic, and ecological aspects. In applying Systemic Design for Sustainability, there are some general design principles we adhere to.

We endorse other relevant design principles like the Hannover Principles and the Permaculture Principles.


Be systemic
Everything is connected - think and design systemic to take more effective action in tackling wicked sustainability challenges.
Think big & act direct
Our challenges are globally connected but require direct, local action. Walk the talk.
Find Leverage
Action is urgently needed - being efficient is good but not enough. Go for what is most effective, having most leverage.
Use low tech & high brain
Use low tech, simplified, passive and mechanic solutions where possible, for less embodied energy and easy maintenance.
Learn from Nature
Nature offers genius design solutions with billions of years in evolution, functioning in closed systems, where no waste exists.
Respect local knowledge
Often, local people know their terrain and can tell us solutions that work, if we listen carefully.
Re-fuse, Re-use, Re-cycle
Less is more. Let's re-think consumption and work towards zero emissions and zero waste.
Design with carbon

Products and Services designed to minimize carbon flows over entire life cycles may well be the most effective tools to slow down climate change.

Transfer knowledge and build capacity
Share trusted knowledge and valuable experience to involve, stimulate and engage others to support the sustainability transition
Be transparent
Facts are facts, there is no alternative truth to the current state of knowledge. Show your data and carefully interpret it.
Have fun do good
Follow your instinct and enjoy contributing to a net-positive impact.


The Hannover Principles

Applicable To The Built Environment And In General
  1. Insist on the right of humanity and nature to co-exist in a healthy, supportive, diverse, and sustainable condition.
  2. Recognize Interdependence. The elements of human design interact with and depend on the natural world, with broad and diverse implications at every scale. Expand design considerations to recognizing even distant effects.
  3. Respect relationships between spirit and matter. Consider all aspects of human settlement including community, dwelling, industry, and trade in terms of existing and evolving connections between spiritual and material consciousness.
  4. Accept responsibility for the consequences of design decisions upon human well-being, the viability of natural systems, and their right to co-exist.
  5. Create safe objects to long-term value. Do not burden future generations with requirements for maintenance or vigilant administration of potential danger due to the careless creations of products, processes, or standards.
  6. Eliminate the concept of waste. Evaluate and optimize the full life-cycle of products and processes, to approach the state of natural systems in which there is no waste.
  7. Rely on natural energy flows. Human designs should, like the living world, derive their creative forces from perpetual solar income. Incorporate this energy efficiently and safely for responsible use.
  8. Understand the limitations of design. No human creation lasts forever and design does not solve all problems. Those who create and plan should practice humility in the face of nature. Treat nature as a model and mentor, not an inconvenience to be evaded or controlled.
  9. Seek constant improvements by sharing knowledge. Encourage direct and open communication between colleagues, patrons, manufacturers, and users to link long-term sustainable considerations with ethical responsibility, and reestablish the integral relationship between natural processes and human activity.

The Hannover Principles were first formulated by William McDonough and Michael Braungart for planning Expo 2000 in Hannover.


Permaculture Principles

Applicable To Permanent Agriculture And Landscaping


  1. Observe and Interact – “Beauty is in the mind of the beholder”
    By taking the time to engage with nature we can design solutions that suit our particular situation.
  2. Catch and Store Energy – “Make hay while the sun shines”
    By developing systems that collect resources when they are abundant, we can use them in times of need.
  3. Obtain a yield – “You can’t work on an empty stomach”
    Ensure that you are getting truly useful rewards as part of the working you are doing.
  4. Apply Self Regulation and Accept Feedback – “The sins of the fathers are visited on the children of the seventh generation”
    We need to discourage inappropriate activity to ensure that systems can continue to function well. Negative feedback is often slow to emerge.
  5. Use and Value Renewable Resources and Services – “Let nature take its course”
    Make the best use of nature’s abundance to reduce our consumptive behavior and dependence on non-renewable resources.
  6. Produce No Waste – “Waste not, want not” or “A stitch in time saves nine”
    By valuing and making use of all the resources that are available to us, nothing goes to waste.
  7. Design From Patterns to Details – “Can’t see the forest for the trees”
    By stepping back, we can observe patterns in nature and society. These can form the backbone of our designs, with the details filled in as we go.
  8. Integrate Rather Than Segregate – “Many hands make light work”
    By putting the right things in the right place, relationships develop between those things and they work together to support each other.
  9. Use Small and Slow Solutions – “Slow and steady wins the race” or “The bigger they are, the harder they fall”
    Small and slow systems are easier to maintain than big ones, making better use of local resources and produce more sustainable outcomes.
  10. Use and Value Diversity – “Don’t put all your eggs in one basket”
    Diversity reduces vulnerability to a variety of threats and takes advantage of the unique nature of the environment in which it resides.
  11. Use Edges and Value the Marginal – “Don’t think you are on the right track just because it’s a well-beaten path”
    The interface between things is where the most interesting events take place. These are often the most valuable, diverse and productive elements in the system.
  12. Creatively Use and Respond to Change – “Vision is not seeing things as they are but as they will be”
    We can have a positive impact on inevitable change by carefully observing and then intervening at the right time.

These Permaculture Principles were developed by Australian David Holmgren.